Online and Print Publication

SYSTEM * MAGAZINE EA is a print publication and online magazine featuring inspiring conversations with today’s artists, makers, and risk-takers. Focusing on beginnings, creativity, and risk, SYSTEM * provides a memorable look into the lives of its subjects via long-form interviews, short features, film-based projects, and events.

SYSTEM MAG was founded upon the philosophy of creating something insightful for our readers, with the premise being to originate.

SYSTEM MAG provides a platform upon which the future of reportage on all facets of global culture will be forged.

We believe that this is equally tenable for the most credible agents of the industry to the up-and-coming names, who will continue to drive our medium forward.

Inspired by a grassroots and collaborative approach, our editorial content works to seamlessly bridge the gaps found between the most established high-end brands, discreet yet gifted and stimulating projects, and offerings from the world’s most innovative and modernist forces of creativity.

Founded in 2018 by Cole Deen, best known as the creative director of his eponymous brand ColeDeenInc. , a contemporary fashion and lifestyle brand based in Nairobi – At the helm of SYSTEM MAG the aim and vision is to progress the evolution and commentary on subculture by drawing on a mantra formulated around a dedication to advancement and originality = True Afro-Futurism. Within his role as publisher and creative director for the magazine, Deen has brought together a host of renowned contributors from all over East Africa, while himself being based in Nairobi and working with an established and committed creative team in the Nairobi metropolis.


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