Like his mentor JAY-Z and his infamous Roc Nation brunch, Kanye West has started his own post-breakfast, pre-lunch industry gathering. “The Future Brunch: Controlling Our Narratives” was announced on Monday evening on West’s Instagram page and it’s streaming on Facebook right now.

Kanye West, self-made billionaire and creative genius, is on a mission to rename and emphasize the importance of Black history once more. The 44-year-old musical sensation and fashion mogul is expanding on a movement rather than a moment with what he now calls Black Future Month.

 “I don’t mind what others think of me, this isn’t about me. It’s all about who we are as a people. It’s about showing our children what we can become when we decide to write our own story. God uses me as a vessel and I believe we must invest in Black media. We declare Black Future Month to be about the future, not the past,” expresses West.

West hosted “The Future Brunch” on Sunday, February 6th, 2022, with multi-media mogul and cultural disruptor Jason Lee of Hollywood’s Unlocked. 50 black journalists from publications including Essence, Ebony, Billboard, New York Times, Vibe Magazine, Instyle, For(bes) The Culture, and others gathered to discuss the disparities in Black media, the importance of reclaiming the narrative, and taking ownership in one’s brand.

The intimate brunch experience was focused on looking forward with a positive outlook, and included an open discussion for invitees to share their thoughts. Black executives from Amazon Studios, FOX SOUL, BET, and Spotify all spoke about how Black media can work together to help amplify more Black voices and build a brighter future for the next generation.

West says he wants to focus on the Black community’s potential for change while also helping them unite. Trauma porn, he claims, is a major factor in many African-Americans’ plight.

West says he wants to focus on the Black community’s potential for change while also helping them unite. Trauma porn, he claims, is a major factor in many African-Americans’ plight.

While the brunch was centered around reclaiming the narrative and humanizing black voices in media and storytelling, West was very candid about how he intends to shift his own narrative within the likes of media. 

“They talk down to us and then put us in boxes to control our minds and make us fearful. I just don’t have any fear left in me. All I have is love. I’ve been waiting for our community to take the power of our narrative back in our hands,” West continues, “I want us to control our own story. Our primary focus in America should be on empowering our Black leaders. It is critical that we join forces.”