Tems’ deal with Reebok was disclosed through a video campaign titled ‘Life Is Not A Spectator Sport’ where she featured alongside other entertainers such as Allen Iverson, Brent Faiyaz, Ghetts, Arca and Lolo Zouai.

The singer, songwriter, and music producer was described as a legend in the making after disrupting the music industry and counting Drake, Rihanna and Wizkid as fans and collaborators.

Reebok added that her distinct vocals made ‘Essence’ the breakout hit from Wizkid’s 2020 LP. She further stormed the scene with her duet with Drake on ‘Fountains’ before launching her own EP, titled ‘If Orange Was a Place.’

Seeing her path as her purpose, Tems’ success has come on her own terms. “Living is being free and existing without conditions or laws or rules,” she says. “Just living according to your own divine nature.”

Watch the campaign footage below.