A significant contribution to Virgil’s vast legacy, the Mercedes-Maybach show car aims to exemplify the possibilities of future design and is the result of an on-going cooperation with the polymath artist, architect, creative director, fashion designer, and philanthropist; driven by a shared passion to enrich the conversation around luxury design.⁠

A design unlike anything that has been developed by Mercedes-Benz, every element of #projectmaybach has been built from scratch. Abloh, collaboratively with @gorden.wagener has interpreted Mercedes-Maybach’s luxury identity with a new design language and pushed the boundaries of function, style, and collaborative creativity. ⁠

Interior of Project Maybach car

Created together with Mercedez-Benz chief design officer Gorden Wagener, every element of the car was built from scratch, the brand said.

The nearly six-metre long show car was designed with a transparent front bonnet, underneath which sits solar cells that would be used to charge the battery.

The battery operated “off-the-road coupe” seats two people and was inspired by the great outdoors.

Project Maybach “combines huge Gran Turismo proportions, large off-road wheels and distinctive attachements,” Mercedes-Benz said.

The car was designed by Abloh, collaboratively with Wagener, as a “responsible vision of future design.”

The Virgil Abloh-designed Mercedes-Benz Project Maybach

“The X-Factor nature of Project Maybach results not only from its breathtaking size – almost six meters long – and characteristics, but above all from its unique contrasts; most notably through how naturally authentic Mercedes-Maybach design elements are harmoniously combined with a new Outdoor Adventure design motif,” Mercedes-Benz said.

Mercedes-Benz Maybach by Virgil Abloh

Inspired by the great outdoors and recontextualizing a traditionally urban brand within a distinctly off-road environment, the 2-seater, battery-electric off-road coupé combines huge Gran Turismo proportions, large off-road wheels, and distinctive attachment.⁠

Rubell Museum will showcase Project MAYBACH to the public between December 1 – December 2 in Miami, Florida. ⁠

“Mercedes-Benz is devastated to hear of the passing of Virgil Abloh,” Mercedes-Benz AG said.

“Our sincere thoughts are with Virgil’s family and teams. Now opening the world of our collaboration, and Virgil’s unique vision, to the public we want to respectfully celebrate the work of a truly unique design talent, who created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work.”

Project Maybach is on show at Rubell Museum from 1 to 2 December during Miami art week. 

Check out more photos of the Project Maybach below:

The Virgil Abloh-designed Mercedes-Benz Project Maybach
The Virgil Abloh-designed Mercedes-Benz Project Maybach
The Virgil Abloh-designed Mercedes-Benz Project Maybach