Newly launched as a mobile app, it is a central hub for creatives to manage the entirety of their business from creating storefronts, adding physical and digital products, recording orders, and accepting payments.

Creatives can share their unique store link with their audiences on social and messaging platforms and start earning from their fans immediately.

The creative economy in Kenya is a key contributor to economic growth and employment – it accounts for more than 5% of Kenya’s GDP. This sector includes music, books, performing arts, film, fashion and software industries among others.

Hustle was founded in January 2021 to fix the gap in the industry created by existing platforms that don’t help creatives earn a livable wage. Many marketplaces gain far more monetary and brand benefit from artists. It should be the other way round. Hustle wants to shift power to direct-to-creator platforms. 

Hustle Sasa is currently powering commerce for creatives in music such as H_art The Band, Harry Kimani, Yaba, and Sylvia Ssaru; digital artists like Kidd Volt and Njero Hanzo; chefs like Ma Phoebe’s and Bagel Studios; fashion designers like Vinzarts, and beauty brands like Ythera and Washindi Naturals.

Sauti Sol is a Grammy-certified music group who started their career in Nairobi over a decade ago. Their experiences in the local and global creative industry helped shape the Hustle platform. “We want it to be a creative’s best friend that can cater to all of their business needs,” says Sauti Sol member Bien at the presser.

Hustle, is a central hub for creatives to manage the entirety of their business from creating storefronts, adding physical and digital products, recording orders, and accepting payments. Creatives can share their unique store link with their audiences on social and messaging platforms and start earning from their fans immediately.

The platform was announce through a presser on social media by PR firm AnyikoPR

Here is the their website : https://hustlesasa.com/