Everydays, which sold for a record $69.3 million at Christie’s, is comprised of 5,000 individual images that Beeple created and shared daily for more than 13 years, as a way to practice and hone his craft. “It really is a diary of technology, my life, and the world over these last 13 years,” he told The South China Morning Post.

Beeple or Beeple Crap, is an American digital artist, graphic designer, and animator. He is known for using various mediums in creating comical, phantasmagoric works that makes political, social commentary while using pop culture figures as references. His real name is Michael Joseph Winkelmann

He is now the third most-expensive living artist, after David Hockney’s Portrait of an Artist (Pool with Two Figures), which sold for $90.3 million, and Jeff Koons, whose sculpture, Rabbit, sold for $91.1 million in 2019.

Beeple doesn’t have ties to a traditional gallery and was totally oblivious to the existence of NFTs until last fall, when he was clued in on their popularity among cryptocurrency traders. Now that the technology has made him a multi-millionaire, there’s no going back. “People describe it as falling down a rabbit hole,” Beeple told The Wall Street Journal, “and that is quite accurate.”