The former president has announced the launch of a new social media company, “TRUTH Social.” 

Donald Trump-Seth Wenig/AP, FILE

Trump, in his announcement Wednesday, said he created Truth Social “to stand up to the tyranny of Big Tech.” 

The app will be the first product of Trump’s new company, Trump Media and Technology Group, which is merging with the Nasdaq-listed Digital World Acquisition Group to form a publicly traded company, the former president announced.

Facebook and Twitter

Trump is no stranger to leveraging his celebrity name in the business world, with business offerings ranging from the hit TV show “The Apprentice” to now-defunct ventures like Trump University, Trump Steaks, and Trump Vodka.

“He is a marketer, he is always looking for ways to monetize,” said David Richard, a social media expert and professor at Emerson College. “He can monetize his followers and I think that’s exactly what he is doing.”

Trump has long credited Twitter and social media for helping fuel his 2016 presidential victory, and in launching his own social platform the former president is hoping to regain his enormous social media following as he looks toward the 2022 midterm elections and a possible run for the White House in 2024.

With Truth Social, Trump will enter an already-crowded market of right-wing social media alternatives that promise users a space for “free speech,” including Parler, Gab, and even Gettr, which was launched by the former president’s longtime aide Jason Miller just a few months ago.

Source: abcnews.go