Mahali Mzuri was voted the finest hotel in the world after a survey, which was concluded in May, allowed readers to reflect on their travel experiences in top hotels, resorts, cities, and islands, with ratings being based on facilities, location, service, food and overall value.

The 12-tented luxury safari camp received the highest brand index rating for customer familiarity, employee satisfaction and corporate reputation, as well as its world-class customer service. Its sister hotel, Kasbah Tamadot, was named the best in North Africa for the fourth time.

“Sending big congratulations to Virgin Limited Edition, whose beautiful property in Kenya – Mahali Mzuri – has been named the best hotel in the world. A very special place, run by a brilliant team of people,” Mr Branson tweeted.

Speaking to Business Daily in a previous interview on what lures travellers to the camp, Wilson Odhiambo, the General Manager of Mahali Mzuri, said.

“As human beings, anything that draws us back to nature or to our origin like the Garden of Eden, we will pay for it. People will pay even more to come to a place like this where they are in touch with nature more privately and intimately. Nature takes you back to where it all started, to your roots.”

According to the hotel website, Mahali Mzuri charges Sh104,000 ($1000) per person, per night for guests visiting during low tourism seasons, Sh167,000 ($1700) per person for peak seasons, and Sh157,000 ($1500) for a tourist seeking a wilderness escape in December to early January.

The hotel can accommodate up to 24 guests at any given time, and sometimes a family or a group of friends can rent out all the 12 tents for Sh3.8 million ($35000) during the festive season. The tents are ensuite with beautiful décor, cosy bedding, expansive windows, and a door leading to a deck. There, tourists can catch sunrise, sunset and watch wild animals on the prowl.