Also featuring Yara Shahidi, Anthony Ramos, Kim Soo-Hyun and DJ Cassidy, Hilfiger’s new campaign highlights the power young people have to change the world
In conversation-sparking videos, each talent explores a different topic around what it means to effect change.
Wizkid, uses his campaign video to encourage fans and followers to “stay sharp,” and to find ways to stand out as individuals to make a difference. Sporting an orange getup and camo-inspired puffer coat, the rapper preaches about the power of perseverance. “How many tries? And still you rise,” he says.
After watching the artists’ “Pass the Mic” videos on Instagram, fans are invited to pick up the mic by direct messaging the Tommy Hilfiger Instagram account with their answer to the question: “What do you have to say?” Later, the brand will post some of these fan messages on their page for followers to see.
“Every voice has the power to light up the world,” says Tommy Hilfiger (the designer) in a press release. “We are here to quite literally ‘Pass the Mic’, first to the select voices and then to our global audiences, in order to drive meaningful and long-lasting change. I am proud that our Fall 2021 collection is represented by such an incredible and diverse group who are sharing their voices, on our platform.”
The “Pass the Mic” campaign showcases Tommy Hilfiger’s new Fall 2021 collection, now available on the Tommy Hilfiger web store. Boasting elements of modern streetstyle and classic prep, the brand’s new releases are great for sprucing up any fall and winter wardrobe, with bold, colorful takes on the brand’s longstanding All-American aesthetic.