Demna Gvasalia has been turning the tables on the celebrity culture we all take part in nurturing. When he went to the Met Gala with Kim Kardashian last month, their faces covered in opaque black masks, it was clever on so many levels.
There was the world’s most famous face – a reality star, whose career is based on exposure – evading the spotlight while commanding it more than anyone else on that red carpet. On Saturday evening in Paris, Gvasalia continued that discourse, bestowing mere mortals with the limelight of superstars and confronting us with our own thirst for fame.
The show was modelled by studio members and celebrities
The Balenciaga ss22 show was set on a Red Carpet. Gvasalia filtered in looks of the collection. A massive black ballgown in tiers of ruffled lace, an evening dress with an exploded circular ruffle that cascaded into a train, and a sequined black column dress with wired hips nodded at his newly earned title as couturier.
Motivated by his debut this July, Gvasalia is investigating our relationship with clothes native to the red carpet but turning the tables on those ideas, too. Casual silhouettes started appearing: a super luxe hoodie and joggers, an oversized faded black T-shirt, a shrouding black greatcoat.
His couture collection, Gvasalia is manipulating our ways of seeing environments and dress codes, de-coding the conventional associations we take for granted.
Which Celebrities and Models Were on the Show
Cardi B and Naomi Campbell posed in between actual show looks, many of which were modelled by members of Gvasalia’s own studio: his right-hand woman Martina, team designers Emmanuel, Felix, Romain, his personal assistant Tally, his in-house model Yuri, and his husband Loïk. Then, Gvasalia blurred the lines further by using celebrities such as Lewis Hamilton, Elliot Page, Offset, Dev Hynes, and Ella Imhoff