The hoodie is arguably the most important piece of apparel of the last decade. – Kanye West
“If I had the opportunity to design for Louis Vuitton now, I wouldn’t. Because the prices [are] just too extreme. And I don’t want to use my message to have kids saving up that much, you know, to be part of what the ideas are. You know, that’s the problem to me with luxury,” West said in a 2013 interview with Power 106. “I don’t agree with everything that H&M and Zara does, but one thing that’s good is they were able to break that idea that creativity and things you want have to cost, like, a million dollars.”
Slightly cropped at the waist, heavy as a winter coat, it would be like comfort food, biblical in its ability to soothe but futuristic in its reach. In a color like flax or dusty stone—a palette Jesus might have worn—it would be made for the masses, sold for $60 or so, folded and stacked on tables like loaves of bread.
West, who is 42, and his Yeezy label team hoped to sell this garment somewhere like Costco , which he admires for its broad reach and its democratic piles of merchandise. “I like Costco as an idea. I like Walmart , too,” West says.
THE YEEZY GAP HOODIE IS FINALLY HERE
The piece arrives in a total of six colorways, all dropping at once which is a new approach from YEEZY x GAP seeing as all previous releases have only featured one item.
The 100% cotton, double-layered garment is available in six colors: black, brown, purple, blue, red, and mustard. It’s also priced at $90 USD in adult sizes and $70 for kids.
Kanye has worn the hoodie prototypes on several occasions, which demonstrates the voluminous hood and cropped, baggy body.
Ever since the inception of his eponymous brand, Ye’s focus has always been elevated basics created from quality materials, and he’s bringing that ethos with him to GAP as well. You may be paying $90 for a seemingly plain hoodie, but you’re buying into Kanye’s idea that quality always comes first.
The YEEZY x GAP hoodie might not be a revolutionary piece of clothing, but its impact will be ever-lasting. The hoodie is a wardrobe staple made for Kanye Fans, and with it being seasonless, it will become a Kanye classic for years to come.
The YEEZY GAP hoodie is now re-selling for $300 on Grailed, so that $90 turned out to be an investment after all.