WHAT IS HYPEBEAST

Hypebeast Ltd. has evolved from a personal passion project created by Kevin Ma to becoming a publicly listed media group in 2016.
Standing at the forefront of fashion and culture, Hypebeast Ltd. uncovers the latest, emerging trends and creates a lifestyle universe through highly-curated content and various business offerings that inspires, educates, and connects a global audience.

The core motivation of Hypebeast Ltd. is to educate a global, influential audience within the realms of creativity in the context of fashion, arts, design, music in order to inspire, innovate, and drive culture forward.

Hypebeast Ltd. was named as one of Forbes’ “Asia’s 200 Best Under A Billion” in 2018 and one of Fast Company’s “Most Innovative Companies” in 2017.

WHAT IS HIGHSNOBIETY

Highsnobiety is a Germany-based English streetwear blog, media brand and production agency launched in 2005 by David Fischer. It covers trends and news in fashion, art, music, and culture and is located in Berlin with additional offices in London and New York employing a total of around 100 employees.

“As Hypebeast and Highsnobiety grow, the world around them seems to be following suit. The product calendar has begun to approximate the dizzying pace of their web posts, and brands are feeling the need to trade in content as opposed to advertising. But even in an industry that recognizes content’s power, the ques­tion of what content actually is remains an enigma.”

“During my university years, I started reading these fashion magazines for guys. The ones I looked at were more from Japan or Hong Kong and they would talk about sneakers and streetwear. I started getting into the culture and started to become a sneakerhead. I was online as well so I [thought], “Since I’m super interested in this, why not document it in one place?” Sites at that time were updating maybe once a week or once every two weeks; I was doing around four or maybe five blog posts a day.

The term “hypebeast” had a negative connotation when we first used it because it meant that you were just following the hype. And I thought it was funny to use this name; I didn’t think about it too much. Nowadays, “hypebeast” can mean a lot of different things for different people. You might have someone who likes sneakers and he can be considered a hypebeast. And you have another person who only likes high-fashion mixed with streetwear and you can consider him a hypebeast. Someone who’s into cameras and photography, that guy or girl can be a hypebeast person.” -Kevin Ma founder of HYPEBEAST

Speed and newness are central to the Hypebeast methodology. Each of its sub-editors are tasked with creating nearly a dozen articles during each work day, sometimes up to 20. This super-human output is made possible by a craft called “re-posting,” a process that begins with the edi­torial team’s massive intake system of RSS feeds, press releases, browser bookmarks, and media kits from advertising partners. Favorites from this pool are then finessed, copy-pasted, and paraphrased into short web articles in the company’s house style – informational hors d’oeuvres featuring a paragraph of text, an image, and a hyperlink. The senior editors across each major city – Hong Kong, Tokyo, New York City – then preside over this swell of material, curating the mix of publishing throughout the day and handing off posts to Hypebeast’s social media coordi­na­tors, who blast the stories onto every possible platform. This is the recipe for “content.” Or maybe, it is just a minimalist study on how little a document needs in order to be considered an article. Either way, the result is a gargantuan game of show-and-tell that occurs across all timezones at an unreal rate – This motorcycle, These Timberlands, This hoodie.

For an in depth look at what HypeBeast and Highsnobiety do check this articles :

https://032c.com/hypebeast-vs-highsnobiety

https://fashionista.com/2015/12/kevin-ma-hypebeast