“So, [it’s called] No Pressure because I’ve been doing this for over ten years, so I trust the process of how I work. I’m at a point where most artists get to when they get pressure from people to do what they want them to do, and most artists fall off when they want to respond to that. So you have to diffuse the pressure that people put on us and be able to create freely and do the music that you love. That’s why I named the album No Pressure because at this point I think I just have to be on cruise control.”
Sarkodie is one of the most successful African rappers of all time. With over ten years of industry presence under his belt, there’s no question about his prowess or skin in the game. Not only is he a pioneer of African hip-hop, he’s also the most decorated African rapper, having received over 100 awards from close to 200 nominations over the span of his career.
No Pressure is efficient, starting with its production. Often, for an album to work, that department must be air-tight. Hip hop’s sonic relish largely stems from the vigour of a record’s boomy bass tones. Overdo this, and it muddies the overall listening experience. No Pressure displays an impressive balance of tone colours, notably with the first seven hefty hip hop numbers, which are characterised by bold bass motifs, as well as the Rexxie-produced ‘No Fugazy’. Sarkodie has had many years of practice, down to lyrical braggadocio, which, apparently in this place, also includes acquired New York accents thus shouldn’t leave listeners open-mouthed. Like his previous works, No Pressure benefits from hooks by today’s leading merchants. However, on this occasion, and for whatever reason, female voices like his regular collaborator Efya are absent. Still, collaborations like the Kwesi Arthur-assisted ‘Coachella’ that samples famed highlife guitarist George Darko’s ‘Odo Colour’, ‘Whipped’ featuring Darkovibes, and the Oxlade-powered ‘Non-Living Thing’ possess lingering qualities as does ‘I Wanna Know’, which features silver-tongued Tanzanian Harmonize – only this time, invoking tired nursery rhymes.
Sarkodie talked to Okayafrica to talk on his new album and gave some amazing insights into the work for full article go : https://www.okayafrica.com/sarkodie-no-pressure-album-interview/