A youth is any person between the age of 15 years and 30 years regardless of the gender. Unfortunately, the youth are the backbone of a society and hence they determine the future of any given society. This is because all other age groups, the kids, teenagers, middle aged and the senior citizens rely on the youth and expect a lot from them. This makes the youth to be an important age group in both today’s society and the future society than other age groups.Therefore, due to the high dependence on youth in the society, we the youth have a role to play because the future of our families, communities and the country lies in our hands.

Creativity is seen as a major personal skill to deal with challenges and demands. The one and only correct answer to a given problem does not exist anymore; flexible thinking, unorthodox methods and creative ways to problem solving are seen as the appropriate approaches in today’s globalising world. Attention should be drawn to the fact that the young generation of today grows in the environment of rapid technical and technological advancement necessitating a continuous access to the Internet. To find creative solutions to complex problems is understood as an important input for innovation. Furthermore, creativity is a human capacity that enriches the personal life, enables the person to meet daily challenges and fosters cooperation in society.

The Definition of Role

Role is a “part played.” It describes a relationship that sets up “shoulds,” or expectations for behavior (Biddle, 1986). The more common uses of the term might describe interpersonal responsibilities between two people, as in marriage or friendship, or the term might indicate how a person should perform on the job in the relationship between a person and organization. Yet a role could set up expectations between any two entities. In this chapter, I use this term to describe the relationship that obtains between an activity (creativity) and its environment writ large (society). This relationship defines what the activity is for. A role can be thought of as having three interrelated dimensions. First, a role involves a position within a social network that links it to other positions. It provides connection. For example, there are the interconnected positions of dancer, choreographer, and lighting technician in a troupe stage production. The dancer position is more visible than the other two, and it often enjoys more fame. However, the choreographer is often considered the creative force of the
troupe and is accorded considerable power and influence. The lighting technician usually is considered secondary in terms of influence and necessity.

The aim of the article is to try to recognize how young people use creativity for the good of society. The article first addressed the essence of the creative class and the creative industry.

2.CreativeYouth , Culture and Creative Industry

i. Creative Youth – A creative is an artist. Not just a painter or musician or writer. She/he is someone who sees the world a little differently than others.

A creative is an individual. Unique, someone who doesn’t quite fit into any box. Some think of creatives as iconoclasts; others see them as rebels. Both are quite apt.

A creative is a thought leader. He influences people not necessarily through personality but through his innate gifts and talents.

ii. Youth Culture – Youth culture refers to the cultural practice of members of this age group by which they express their identities and demonstrate their sense of belonging to a particular group of young people. Early conceptions of juvenile cultural expressions advocated the idea that youth as a social group adheres to common values, goals, and behaviors distinct from those of the adult world.

From the late twentieth century, the extension of the life stage ‘youth,’ the blurring of age boundaries between youth and adulthood, and the proliferation of youth cultures, due to structural and cultural changes in late modern society, have raised the issue of what constitutes authentic and autonomous cultural expressions of youth (as opposed to the mainstream adult cultural practice).

iii. Creative Industry – are those which have their origin in individual creativity, skill and talent. They also include industries which have the potential to create wealth and jobs through the development, production or exploitation of intellectual property. In kenya the sector is generally regarded as being made up of 13 distinct industries – advertising, architecture, art and antiques, crafts, design, designer fashion, film, music, performing arts, publishing, software and computer services and TV and radio.

  1. What Do Creatives Do
    A creative creates art. Not to make a buck, but to make a difference. They write to write, not to be noticed or to sell books. They sings to sing, for the pure joy of making music. And paint to paint.

A creative colors outside the lines. On purpose. In so doing, they show the world a whole new picture they never would have otherwise seen.

A creative breaks the rules. And as a result, sets a new standard to follow.

4.Role of Creative Youth In Society

Creatives develop cultural goods, as well as activities and products linked to them, and concentrate production around a specific field of art. Some of basic functions of culture industries include generation of cultural goods, provide access to them, create new jobs and develop the intellectual potential of the society.
Significant demand for creative products and services can be generated by wealthy and well educated societies capable of utilizing cultural goods. Such societies prefer quality over cheap. In such conditions, creative products and services can be matched with the actual need of clients.

Creativity is a key factor for culture and cultural expressions but vice versa culture is seen as a catalyst for creativity. The role of culture in supporting and fostering creativity and innovation must be explored and promoted. Creativity is the basis for social and technological innovation, and therefore an important driver of growth, competitiveness and jobs.

Why is Creativity Important What Does It Contribute?

Creativity engages the mind.

Creativity frees the mind in a way that enables a person to absorb knowledge more easily. It makes processing learning more efficient

Creativity enables alternative ways of thinking.

It unblocks old patterns or habits of thinking. It allows for non-linear thinking.

Creativity enables empathy.

Creativity connects us to ourselves.

It opens our hearts and doors to our mind. It brings us to hidden parts of ourselves. It allows recognition of uniqueness and identity. It can help draw out what is already there within – hidden talents and inner capacities can emerge. It connects us with our passions.

Creative participation nurtures a sense of togetherness.

It brings people together and can nurture skills in teamwork and cooperation.

Creativity challenges.

Creativity can connect reflection with action.

Creativity builds intercultural connections.

It connects us to different cultures and sub-cultures.

Creativity nurtures confidence.

Creativity builds confidence. When they are confident, young people are less easily influenced by others

Creativity instills curiosity.

It encourages questions.

Creative expression gives a voice.

The role and significance of creatives for the development of the society are
presented below :

The role of the creative youth is simply to renew, refresh and maintain. Youth have a role to renew and refresh the current status of our society including leadership, innovations, skills etc. Youth are expected to advance the current technology, education, politics, peace of the country. On the other hand, youths have also to maintain the culture of our culture, all good values in the societies, development projects, etc.


i. A Creative’s Role Is Improvement – From the societal perspective, often
voiced by political and business leaders, the function of creatives is to improve society. The purpose or intention is competitive advantage: The business, state, or nation will compare favorably to others if new ideas are implemented.

ii. A Creative’s Role Is Expression – From the individual perspective, often voiced by creative practitioners and laypeople, the function of creativity is to manifest latent aspects of
the self. Because individuals are assumed to be unique, this function leads to variation, a complex buzz of concurrent possibilities. The purpose or intention is to make meaning. The individual understands something in a personally significant way and shares that meaning through some type of product. The belief is that a novel idea or product validates a person’s existence in that he or she has “made a mark” on the world. The person has contributed
to his or her immediate environment. The underlying value assumption is that difference is important: If individuals express what is “inside” them- their potential- then they will feel better. Creativity is positive surprise.

iii. A Creative is An ambassadors of the natural world – the role of an artist is to be an ambassador for the natural beauty that is found here. preserving views that may disappear without notice.

iv. Creatives create a sense of community – There are many roles that creatives fill. But, in smaller cities, having local artists brings a sense of pride to the community. It also sets examples for young people who might be considering careers in the arts. Artists support their communities by teaching their art and craft.

Also, in most communities, there are auctions that benefit local causes and charities, and donations of art by local artists are some of the most popular items at these auctions.

v. Creatives offer messages of hope – Creatives are very thoughtful and socially and politically aware of their surroundings.
A creatives role is almost that of an Alchemist — capable of transforming a few humble materials into objects which are imbued with spiritual and aesthetic value and then possibly also material value.
Creatives transform their own anguish concerning the present and also the future into something tangible which is simple, hopeful and beautiful, their role is to offer through their art and without being superficial, a message of hope to society, my community and the world at large.

vi. Creatives record and preserve our human history – We live in an ever more intricate society where every individual regardless of its specific role plays an important part in the social biodiversity of the world. Artists have been crucial from the very beginning of our existence. From prehistoric cave paintings to frescos around the world, to scientific drawings, to the avant-garde movements, artists have contributed to expanding human evolution from many different perspectives. This expansion, much like the universe, is still going on and artists still play an important role. Although some creatives typically work alone in their studios, they are part of a much larger community and they play a much larger role than one might anticipate.

vii. Creatives connect with and inspire people globally – As we live in a global village, we are somehow all connected via some form of social media. Artists are no longer hermits and we are all “out there [in the world]”. Our role as creatives is to inspire, connect, and collaborate!

viii. Creatives tell stories and pass on traditions – Our history is filled with stories about how we made land out of the water and tamed the deadly seas. Honoured by writers, poets, and painters. Creatives grow the awareness of the past by recording and revisiting.

ix. Creatives work to illuminate the margins and make societal changes – Creatives help people and communities find their voices and express their concerns through individual and collaborative art projects. This used to be called public art. Now, it is often known as social practice.

x. Creatives are responsible for unearthing the truth – I believe that the artist’s role, above all things, is to be as true to themselves as they can — within society, the community and the world at large. This sounds like a cliche but is in itself much harder than it seems.

xi. Creatives are a vehicle for expressing universal emotion – Art is about connecting with people’s emotions. It’s personal and at the same time, universal.
It’s a human urge to express emotion through the medium of mark-making. We all carry with us memories of our past experiences.

An artist has the ability to ‘feel strongly’ to be ‘sensitive’ to things and express this in the paint, gesture, or color. The artist ‘absorbs’ the atmosphere of a place or the memory of a feeling. Sometimes, it’s a burden for the artist to carry all this emotion – to be so sensitive.


The truth is that we need more creatives in positions of influence — to color the world with beauty and life.

Creatives craft poetry in a world that is otherwise content with prose. They bring art to areas where there is only architecture.

Creatives help us see life in a new light — to perceive a new dimension, a deeper way of encountering what we know. And we need more of those kinds of leaders.

Don’t you agree?

Since the youth hold the important part of our society’s future, they need to be educated, guided, encouraged, advised, taught and shown the way to go so as to make sure that we achieve our dreams and visions. We should not our culture as a society fade away thus our elders have to teach us what is to be done and what not to be done. So it is everyone’s duty especially the middle aged and the senior citizens to guide as because the future of our society lies in our hands.

This is a wake up call for all the youths, the time is now, our future is in our hands. Let us arise and work towards our future.