Creative DNA x Fashion Scout present WAUZINE – a digital showcase featuring 11 emerging designers from Kenya, including three limited-edition digital publications – bringing together cross-cultural collaborations between writers, illustrators and creative teams in both London and Nairobi.

Originating from the streets of Nairobi ‘wau’ means ‘wow’ – not a reserved and quiet ‘wow’ either but a full Nairobian ‘WOW!

WAUZINE builds on this city’s incredible energy and passion to celebrate cross cultural collaborations between young creatives in Kenya and the UK. Featuring the work of 11 upcoming Kenyan designers as well as illustrators, writers, stylists and photographers, WAUZINE is the result of a whole community coming together during COVID-19 to build something special.

Part of the British Council’s Creative DNA programme, and designed and delivered by Fashion Scout and our partners, WAUZINE enables you to discover the freshest talents from Nairobi and London and explore the cultural undercurrents that are shaping all of our futures.

The final of three issues of WAUZINE, titled MATATU tells us a story of Nairobi, a story of 11 designers and their creativity, seen through the eyes of an exceptional team of visionaries, creatives, leaders of the East African fashion and art scene.

In this issue, Sunny Dolat and his team offer a unique insight into the cultural phenomenon of Matatus, vibrantly decorated minibuses and their equally vibrant kenge (conductors), which are so much more than just a means of transport. The issue explores the powerful expression of fashion aesthetics, the city, its influences and the impact it has on its people. The striking images of Edwin Maina and words by Wanjeri Gakuru captivate us with Nairobi’s energy and celebrate the power of collaboration.

WAUZINE, which derives from ‘Wau’ a Nairobian for ‘Wow’ is designed and created by the team behind Fashion Scout; with Helen Jennings, Co-founder and Editorial Director of Nataal Media as Features Editor, which showcases exclusive photoshoots under the creative direction of Sunny Dolat, Fashion Curator and Co-founder of The Nest Collective.

Designers part of Creative DNA: @endasportswear  @epicajewellery @favolosobynanu @genteel_ke @ohanaswimwear  @styletech_by_teshie  @suitedbygordon  @thenisisifactory @vintaracollections @we.are.nbo

Fashion Scout, is a leading international consultancy and platform for nurturing, empowering and showcasing the future of fashion. Fashion Scout’s showcase events in London, Paris, Kyiv and other fashion weeks have presented a whole generation of designers to international media, buyers and influencers. With 20 years of experience in the industry, our consultancy creates and delivers bespoke mentoring and development programmes for designers and organisations around the world – enabling designers to adapt and build sustainable businesses in these challenging times – and providing them with the opportunity to showcase their work to the international market.

Mettā Nairobi: Metta is Nest Groups’ physical and digital entrepreneurs’ network, where they bring together founders, entrepreneurs, policymakers, academics and investors
to collaborate. Nest Group is committed to creating collaborative environments that help corporates, start-ups, and our investors scale and succeed.

HEVA Fund is an East African fund that invests in the transformative social and economic potential of the creative economy sector in the East African region. Since 2013, HEVA has innovated financial models specifically for the East African creative economy and has invested in more than 20 creative businesses in the fashion, digital content, crafts and decor value chains.

Partners: @eastafricaarts @british_design @fashionscout @wearemettanbo

WAUZINE ISSUE 003 – MATATU – Photoshoot Creative team

Sunny Dolat, Creative Director
Njeri Gitungo, Producer
Jane Pauline, Production Assistant
Edwin Maina, Photographer
Bryan Emry, Styling Assistant
Sinitta Akello, Make-up Artist
Richard Kinyua, Hair
Juliet Kiruhi, Model

Steven Juma Model
Silvia Tonui, Project Manager Kenya

@sunnydolat @zi.ggie @janeywaithera @photoman254 @bryan.emry @sinittaakello @rickykish @kiruhij @stevenjuma_ @eastafricaarts