Virgil Abloh’s newly launched Off-White “Public Domain” website documents his history with Nike while teasing current projects and upcoming sneaker releases. The motivation is to inspire and mass mentor a generation that looks up to him.

The Louis Vuitton director, has unveiled a website called Public Domain that serves almost as a digital archive of his work with Nike. It showcases every drop Abloh has everreleased through his Off-White x Nike collaboration series and offers information about his current projects and hints at a few future releases.

If you’re a fan of Virgil it’s cool to see the building blocks in a similar way to seeing couture being made or something. After Nike the ten, off white will again Collab with Nike for the « twenty ». It’s a cool move to offer up his creative process and resources to regular people. It’s more of a visual treat, in-depth look into how the pieces come together digitally.

Navigating around the entire site is pretty simple – it functions just like a Macbook home screen, complete with interactive pop-ups and video players showing zoom meetings and video reels. Through the pop-ups, you can scroll through folders of images that showcase the sneakers he has released and behind-the-scene images, just like you would on any Apple computer.

Head over to https://public— to check out the digital interactive experience and find all the hidden gems offered within the site. Check back in for more updates on future Off-White x Nike releases.