“I don’t believe that fashion is needed to make fashion. That could have been 50 years before. I think our generation is more like what does fashion mean? What does retail mean? What does ground floor real estate look like in a world post-Google and Amazon. To round out my sort of feel it’s like, the ethos is important the research the logic, but then we’re actually putting, you know, studs in, we’re putting a material and concrete. So it’s just as much theoretical, as it is practical. So Samir and I sort of formed this unit that’s like, Hey, we can use our architecture brain and do many things, not just what we’re supposed to do.” – Virgil Abloh

Read full interview of Virgil Abloh by Dezeen here : https://www.dezeen.com/2020/12/22/virgil-abloh-interview-off-white/