The continent of Africa accounts for 16% of the world’s population. Its 54 countries are home to some of the most diverse range of cultures, languages, and ethnicities in the world. That cultural diversity is finally starting to make its way around the rest of the globe, as we are seeing more and more creative contributions by Africans taking center stage.

In the past three years, many creatives from the continent are reaching new heights:

  • In 2019, South-African born artist Athi Patra Ruga was selected as one of 11 artists from around the world to reinvent the Lady Dior bag for their annual Dior Lady Art project.
  • Another visual artist from South Africa, Nelson Makamo, was featured on the cover of Time Magazine in 2019, and people such as Oprah Winfrey and Ava DuVernay as collectors of his artwork.
  • The Senegalese-born fashion designer and founder of clothing brand TongoroSarah Diouf, has been given the nod by Beyonce, who´s worn several of her outfits, including in her music video for the song, Spirit.

While the stories of these internationally acclaimed artists and designers speak to the poignant moment that creatives from Africa find themselves in, there are many other emerging talents who are hungry to go global. For this to happen, there is a need for strong platforms on the continent that can serve as conduits for visibility.

The Org spoke to two firms who are working to give that visibility to talent in the arts in Africa, specifically when it comes to filmmaking and photography.

Story via : https://theorg.com/insights/the-entrepreneurs-putting-african-arts-on-the-global-map?