Bubu Ogisi is making African fashion in Africa for Africans. The Nigerian creative director, stylist and the designer behind the label IAMISIGO, Ogisi is committed to celebrating African philosophies, fabrics and techniques. She and her close-knit teams of artisans have created a label which breaks many of the “rules” about what African brands are and should be.Not interested in capturing Western audiences or selling big, IAMISIGO’s work is focused on using fashion to tell the colorful and complicated story of Africa’s history, present and future.”In 100 years, what will our descendants reference about us?” Ogisi said over the phone. “Are they going to be referencing Western pieces that we tried to Africanize, or this new age of African design that was able to bring the continent together? That’s my long-term goal.”

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