Well, : Kanye wants a piece of the beauty pie. According to TMZ, his company YEEZY just filed a trademark for beauty and skincare.
And if reports are correct, he’s going BIIIG, with a list of products so long, we can’t even read it in one breath: makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products, perfumes, plus some hygienic products such as toothpaste and deodorant. Oh, and some scented pine cones and aromatherapy pillows, obvs.
If Kanye’s successful, he’ll be following in the footsteps of his wife Kim Kardashian’s KKW Beauty line and sister-in-law Kylie Jenner’s massively popular Kylie Cosmetics … which includes Khloe’s Koko Kollection.
It should be noted … Kanye’s tried to go this route before. Back in 2017, he filed similar docs to lock up the rights to DONDA brand cosmetics — named after his mother — but it never really got going.