is a new online fashion portal that will provide savvy shoppers (male and female) with even more choice on how to dress with flair and suit their mood and style. Powered by, StyleMode enters the market with a range of brands across apparel, footwear and accessories, and at a price point that will suit most pockets.

StyleMode comes with an expert fashion pedigree too, having been developed and curated by Shereen Conrad and Nishai Sookdhew, both respected and experienced professionals in the fashion eCommerce world.

The platform makes searching for a product even easier, as it can be discovered by size, price, brand and even colour. More user-friendly functionalities are expected in 2021.

Following a growing undertaking in South Africa (and worldwide) to support local design and manufacturing, StyleMode will also launch with its own private label collection. There will be not one, but four labels that will ramp up South Africa’s sustainable fashion agenda.

Commenting on the launch of the platform and what’s on offer, Shereen Conrad, head of fashion at, said: “It’s been a challenging year for many, so we are looking forward to injecting colour, energy and some positivity into people’s lives with this collection, which will help them take advantage of the upcoming sunshine and Summer season.

“Not only will we present a selection of current items, but the site has been designed to optimise user experience – it is simple to navigate, responsive and offers a variety of payment options to suit most pockets, including a direct debit option.”

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