Watch the video for “Designer Boi,” his first solo project in seven years.
The video shares Nast’s nostalgia for the style of the ‘60s and ‘70s over almost three minutes of 35mm footage and countless outfits styled by Shirley Kurata. The Eliel Ford-directed video follows a series of models auditioning for a frustratingly perfectionist director.
Nast was one of the few who chartered the territory of hip-hop in high fashion. “I cared about the way I dressed before I had enough to actually record music or really care about making music like that. Loving to dress myself has always been a thing,” he explains. “I’ve been that way from my early childhood, I’ve always loved to dress myself. My mom wanted to dress me and I’d be like, ‘No I want to dress like this.’”