Image Courtesy : BOF

“We took the decision to postpone the men’s shows in June because cancelling them was too tough on that side of the industry — men’s is incredibly important in Italy. In February, when we thought a lot about the Chinese fashion industry not making it to Milan Fashion Week, we offered a virtual fashion week on Tencent (streaming live shows) and Weibo (all other content). We’re going to do the same next season but around the world. However, it only works well if you have a physical fashion week behind it. I don’t think a virtual fashion week will ever replace a real fashion week, but they’re both complementary.”